Data Deletion & Retention
This page explains how to request deletion of personal data held by Allways.live, how we process such requests, and what is deleted versus retained. It implements the erasure right under Section 12 of the Digital Personal Data Protection Act, 2023 and our commitments under the Privacy Policy and Data Processing Addendum.
1. Who can request deletion, and how
A. Businesses with an Allways.live account
Self-service (recommended): Sign in and go to Settings → Account → Delete account. You will confirm by typing your business name and password. This initiates a 30-day grace period during which:
- your account is deactivated — the AI stops answering and any connected WhatsApp numbers are disconnected;
- your data is retained but recoverable; and
- you may cancel the deletion at any time from the same screen, restoring the account.
At the end of the grace period, an automated process permanently and irreversibly deletes the associated data (see Section 3), except records we are legally required to retain (Section 4).
By email: Write to privacy@allways.live from the email address on your account, subject "Data Deletion Request". We will verify your identity and complete the deletion within 30 days.
B. End-Customers (people who messaged a business on WhatsApp)
If you are an individual who messaged a business that uses Allways.live and you want your conversation data deleted, that data belongs to and is controlled by that business (the Data Fiduciary). Please contact the business directly to request deletion. You may also email us at privacy@allways.live; as the business's Data Processor, we will act on the business's verified instruction and assist in removing your data, and we will route your request to the relevant business where we can identify it.
2. Identity verification
To protect against unauthorised deletion, we verify that a request originates from the account holder (or an authorised owner) — for example by confirming control of the registered email and, for in-app deletion, re-authentication. We may decline or pause a request we cannot reasonably verify, and will explain why.
3. What is deleted
- Your business account, profile and settings;
- the knowledge base you provided to your AI;
- End-Customer conversation transcripts and bookings associated with your account;
- usage, analytics and diagnostic data tied to your account;
- credentials and access tokens, and the disconnection of connected WhatsApp numbers.
4. What may be retained, and why
We may retain limited data after a deletion request where retention is required or permitted by law, including: invoices and tax records (retained for the period required under the Companies Act and GST law, typically up to 8 years); records necessary to establish, exercise or defend legal claims; and minimal security/audit logs. Retained data is access-restricted and deleted at the end of its lawful retention period.
5. Timelines
| Action | Timeline |
|---|---|
| In-app deletion — deactivation | Immediate |
| In-app deletion — permanent purge | After the 30-day grace period |
| Email request — completion | Within 30 days of verification |
| Sub-processor propagation | Deletion instructions passed to sub-processors without undue delay |
6. Grievances
If you are dissatisfied with how we handled a deletion request, contact our Grievance Officer, Raghuvinder Chhabra, at grievance@allways.live. You may also complain to the Data Protection Board of India after exhausting our grievance mechanism.
7. Contact
privacy@allways.live · ALLWAYSLIVE PRIVATE LIMITED, Unit No-518A, Tower-C, M3M Urbana, Sector-67, Gurugram, Haryana 122101, India · See also our Privacy Policy.